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Jurgen Appelo

Jurgen Appelo

Keynote Speaker

As an author, speaker, and entrepreneur, Jurgen Appelo helps innovative organizations survive and thrive in the 21st century. He gladly shares stories, games, tools, and practices, so you can create your own way of working as a network organization. Most importantly, he offers the unFIX model for organization design, continuous innovation, and a better human experience.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, designer, manager, blogger, reader, dreamer, runner, freethinker, or … Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

From 2008, Jurgen wrote a popular blog at NOOP.NL with ideas on agile management and organizational change. He is the author of the best-selling book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and Startup, Scaleup, Screwup, which dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle. And the fifth book he is working will be Glitches of Gods … a sci-fi novel!

Jurgen can help you upgrade your organizational structure with more engagement and faster results; He can show you how to increase your business agility with faster product development; He shows you how to creatively manage your company; And he can inspire creative professionals with a purpose, helping them integrate work and more joyful living.

Jurgen is CEO of The unFIX Company and co-founder of the Agile Lean Europe network.


Nothing Matters Except the Experience

The notion of agility is often associated with fast adaptation and rapid delivery. However, the true cruxof innovation extends far beyond simply meeting customer demands more swiftly. The most agile teamsdelve into customer needs and desires, revealing the true value proposition and Job-to-Be-Done.

Beneath the surface of product features lies a complex phenomenon that constitutes the user andcustomer experience. Do product teams genuinely comprehend what consumer delight is? How shouldthey reorganize themselves and improve their collaboration to increase the value they create for theirstakeholders?

Outstanding product teams go beyond ‘delivering faster’ and ‘celebrating failure.’ They channel theirenergies toward cultivating user journeys and nurturing environments of joyful innovation. This requireslevels of collaboration and experimentation rarely seen in IT and beyond.

Join us as Jurgen Appelo shares his perspective on the essence of agility and innovation for product teams. Drawing from his rich experience as a leader and entrepreneur (and as an obnoxiously demanding customer), he shows how to increase team intelligence and the organization’s rate of innovation.

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Business Agility & Modern Leadership in IT and Across Industries​

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