Genka Yaneva
Speaker
Graduating as Master of Finance in combination with her strong interest in Marketing made it just logical for Genka to become a Marketing expert in a bank. For 15 years in banking industry Genka went from leading Marketing campaigns, through customer research to project management.
As a project manager her passion for improvements led her to specialization in optimization projects for shaping the processes to become more efficient and delivering higher quality. Applying the principles of Lean Six Sigma methodology marked her first steps in the agile world. Jumping deeper in the field of agility she became a Scrum Master and this soon proved to be corresponding to her natural urge for continuous learning.
Today, she is the key person leading Gameloft’s transformation to agility by guiding the teams to understand and embrace agile values and principles in all layers of game development.
Topic:
Success in Video Games Industry
Do you know how to create the product vision of a Disney game? Well, these guys do, and they are going to tell you a story about it!
Transformation from waterfall project management to agile framework is never an easy and quick task. It requires determined people to drive the change. People who understand the necessity, the reasons and the benefits of the change. People who have a firm belief that adopting the change rather than blindly rejecting it is the right way to succeed.
Dimo and Genka from Gameloft are exactly these persons. They will speak about business agility in video games industry, what it means to be successful there and how they achieve it in Gameloft. But let’s face it, you cannot build something new unless you have the courage to break the legacy. What have Dimo and Genka broken on their way and what are the results? Join them on 26.09.2024 and they will let you know.
Business Agility & Modern Leadership in IT and Across Industries