When the pandemic hit, Mariya Koteva found herself at a crossroads: juggling new motherhood, career pressures, and chronic fatigue. It forced her to uncover a powerful truth: the capacity for change begins with wellbeing.
With 12+ years of experience in ERP and Change Management, including six years with Microsoft, leading projects for Fortune 500 companies, Mariya has seen firsthand why transformations fail – it’s not the technology, it’s the people.
Her approach centers on building Change Capacity: unlocking the resilience, adaptability, and innovation teams need to thrive in a fast-changing world. By combining her expertise in digital transformation with neuroscience, resilience, and leadership, Mariya bridges the gap between the technical and human sides
of change.
Through workshops, keynotes, and coaching, Mariya empowers leaders and teams to stop resisting change and start embracing it as their greatest opportunity for growth.
Language: English
AI is transforming how we work, from automating decisions to reshaping entire workflows. But even the smartest tools fail when people aren’t ready to adapt. This session explores the human factor behind successful AI-driven transformation. Mariya Koteva, Digital Transformation Strategist with 12+ years of ERP and enterprise change leadership, reveals what most implementations miss: your team’s Change Capacity.
You’ll learn:
How to prepare teams for AI and automation, before the tech rollout even begins
How to boost Change Capacity to prevent resistance, fatigue, and low adoption rates
Why well-being, adaptability, and energy management are critical success factors in fast-moving transformations
Practical frameworks for consultants, team leads, and change practitioners to embed human readiness into innovation efforts. Expect a fast-paced, hands-on session packed with real-world examples, human-centered leadership tools, and practical strategies for ensuring innovation sticks.
Key Takeaways:
Why This Session?
Most sessions focus on what AI can do. This one focuses on how to make it stick. It connects the dots between tech capability, business readiness, and the human adaptability needed to lead change in complex, evolving environments, across teams, functions, and leadership levels.