Slaveya Petrova
Speaker
I’m Slaveya, a product management and sales professional with a background in enterprise software solutions, particularly in Environment, Health, and Safety (EHS). Over the years, I’ve seen firsthand how rigid sales approaches can slow down deals and disconnect businesses from what customers actually need, not to talk about “phone sales,” especially in Bulgaria. I’m passionate about bringing agile thinking into sales—helping teams move beyond feature-driven pitches to true solution-based conversations that drive impact.
My journey started in software development and product ownership, but as I shifted toward product management and sales, I realized that agility isn’t just for development teams – it’s just as critical in how we engage with customers, refine our messaging and close deals. In my talk, I’ll share practical ways to apply agile principles to sales, ensuring that we’re not just selling products—we’re solving real problems.
Topic:
Selling Agile: A Solutions-Based Approach to Product Sales
Many sales teams still rely on traditional methods – pitching features, sticking to rigid scripts, and pushing predefined products. However, in today’s dynamic market, customers expect more than just products; they want tailored solutions that address their real challenges.
This session explores how agile principles – iterative engagement, co-creation with customers, and adaptability – can transform the sales process.
By shifting from feature-based selling to solutions-oriented selling, sales teams can build stronger relationships, increase win rates, and create long-term value for customers.